Where Focused Strategy Meets Magnetic Conversations

TIRED OF NETWORKING WITHOUT RESULTS?


You're a driven solopreneur who's putting in the work—showing up at events, making connections, following up diligently.

But something's not clicking.

Despite all your efforts, you're still:

  • Working longer hours than you'd like

  • Struggling to turn conversations into clients

  • Feeling awkward when steering discussions toward business

  • Watching others land clients with seemingly less effort

  • Second-guessing which activities actually move the needle

It's not your expertise that's the problem.

It's the missing link between what you focus on and exactly what you say during those crucial moments that determine whether someone becomes a client or just another contact in your database.

INTRODUCING THE TRUE NORTH JOURNEY

A 3-month private coaching experience that combines strategic focus with magnetic conversation skills to transform your networking efforts into consistent clients—without feeling pushy or working around the clock.

This isn't just another coaching program. It's a complete business transformation that integrates two powerful methodologies:

1. My Focused Impact Framework™


Identify your true needle movers and eliminate the 80% of activities that drain your energy without results

2. The Exactly What To Say™ Method


Master proven language patterns that transform awkward networking into natural client conversations

HOW IT WORKS


Over our 3 months together, we'll transform both your business strategy AND your networking approach through:

9 PRIVATE COACHING SESSIONS

Each hour-long session is tailored to your specific business challenges, combining strategic guidance with practical conversation skills you can implement immediately.

EXACTLY WHAT TO SAY™ TRAINING

Learn the precise language patterns that guide conversations naturally toward business opportunities—without feeling pushy or rehearsed.

FULL ACCESS TO MY FOCUSED IMPACT FRAMEWORK™

Get complete access to my signature course (a $597 value) that helps you identify and focus on what actually moves your business forward.

BETWEEN-SESSION SUPPORT

Text/voice access for real-time guidance before important networking events or sales conversations. Never walk into a crucial moment unprepared again.

CUSTOM IMPLEMENTATION PLAN

Develop a 90-day roadmap that integrates your new strategic focus and conversation skills for sustainable results long after our work together ends.

YOUR TRANSFORMATION JOURNEY

MONTH 1:

FOUNDATION & FOCUS

  • Map your energy patterns and identify your true needle movers

  • Master your magnetic introduction that captures attention

  • Learn the subtle bridge phrases that transform small talk into business conversations

MONTH 2:

CONVERSION & CONFIDENCE

  • Practice the exact language patterns that overcome common objections

  • Design your follow-up system that maintains momentum

  • Refine your sales conversation framework for natural, non-pushy closing

MONTH 3:

SYSTEMS & SCALE

  • Create your personalized networking strategy based on your energy and strengths

  • Develop your referral generation system with proven language patterns

  • Build your 90-day implementation plan for sustained momentum

FROM STRUGGLING TO THRIVING

Before

After

Attending networking events without

clear ROI

Struggling to articulate your value in a compelling way

Awkward transitions in sales conversations

Working 50+ hours with unpredictable

income

Second-guessing which activities actually generate business

Feeling pushy when talking about your

services

Strategic networking that consistently generates quality leads

Confidently introducing yourself with language that resonates

Smooth, natural guidance from connection to client

Working fewer, more focused hours with consistent revenue

Clear direction on your highest-impact networking activities

Authentically guiding conversations toward opportunities

WHY THIS WORKS WHEN OTHER PROGRAMS DON'T

Most coaching programs focus on either business strategy OR communication skills—rarely both.

The True North Journey is different because it addresses the

two critical factors that determine your success:

WHAT YOU FOCUS ON + WHAT YOU SAY

As both the creator of my Focused Impact Framework™ and a certified Exactly What To Say™ practitioner, I bring a unique dual expertise that transforms not just what you do, but how you do it.

This isn't about generic networking advice or pushy sales scripts. It's about developing a strategic focus and mastering natural language patterns that align with your authentic style.

WHAT MY CLIENTS ARE SAYING

Al N.

Financial Advisor

"Kay helped me become a better communicator and a better version of myself. Through coaching, I was able to identify patterns and sabotage I didn't even know I had. I noticed a difference in how I show up—and so did the people around me."

Justin W.

Realtor

"Kay is the main reason for the growth and success of my business. I've worked with a handful of business coaches, but Kay was the first to help me bridge the gap between emotional intelligence and business development. Since working with her, I've grown tremendously as a business owner."

Derek W.

Financial Planner

"Coach Kay helped me take broad-based ideas and goals and turn them into actionable items. Knowing I had a check-in with her made me take action. It motivated me to stop procrastinating and actually get things done."

MEET YOUR GUIDE:

KAY PHILLIPS

Kay Phillips isn't just another business coach—she's a certified Exactly What To Say™ practitioner and the creator of the Focused Impact Framework™ who combines grit and grace to help solopreneurs stop spinning their wheels and start having conversations that actually convert.

After building her own six-figure business (not just in coaching, but also in bookkeeping & HR), Kay knows firsthand the frustration of working constantly while watching others succeed with seemingly less effort. The difference? They've mastered both strategic focus AND magnetic conversation skills—the exact combination Kay teaches in the True North Journey.

As a Biz Coachsultant with a "nicely in your face" approach, Kay helps badass solopreneurs and independent agents identify their true needle movers while mastering the precise language patterns that transform awkward networking into natural client conversations.

With her ADHD-friendly methods and no-BS guidance, Kay has helped clients like financial advisors, realtors, and creative entrepreneurs cut their working hours while increasing their close rates by as much as 40%.

YOUR INVESTMENT

The True North Journey is a premium 3-month coaching experience that includes:

Investment $5,940

  • 9 private coaching sessions

  • Text/voice support between sessions

  • Full access to my Focused Impact Framework™

  • course ($597 value)

  • Customized Exactly What To Say™ implementation

  • Your personalized 90-day roadmap

The True North Journey+ is a premium 6-month coaching experience that includes:

Investment $16,000

  • 24 private coaching sessions

  • Text/voice support between sessions

  • Full access to my Focused Impact Framework™

  • course ($597 value)

  • Customized Exactly What To Say™ implementation

  • Your personalized 365-day roadmap


Think of it this way: How much is an hour of your time worth? If this program helps you save just 5 hours a week while increasing your conversion rate by even 20%, how quickly would it pay for itself?

Most clients find they recoup their investment before our 3 months together even end.

THIS IS FOR YOU IF:

You're a solopreneur, independent agent, or service professional who's been in business for at least 6 months

You're networking and making connections, but not consistently converting them to clients

You feel awkward or pushy when trying to turn conversations toward business opportunities

You're working too many hours with inconsistent results

You're action-oriented and ready to implement, not just collect more information

THIS ISN'T FOR YOU IF:

You're looking for a magical solution that requires no implementation

You're not willing to practice new conversation skills (even if they feel uncomfortable at first)

You're not open to examining and shifting your current approach

You're hoping for overnight results without consistent action

Frequently Asked Questions

Question 1: How is the True North Journey different from other business coaching programs?

Most coaching programs focus on either strategy OR communication skills—rarely both. The True North Journey is unique because it combines my Focused Impact Framework™ (which helps you identify and focus on your true needle movers) with the certified Exactly What To Say™ method (which gives you the precise language patterns to transform networking and sales conversations). This dual approach means you're not just focusing on the right activities, but mastering the exact conversations that convert those activities into revenue.

Question 2: I've tried other networking programs before and still struggle with sales conversations. How is this different?

Traditional networking advice tells you what to do but rarely shows you exactly HOW to do it. As a certified Exactly What To Say™ practitioner, I provide you with specific, word-for-word language patterns that are proven to guide conversations naturally toward business opportunities—without feeling pushy or rehearsed. We'll practice these patterns together in real time, tailored to your specific industry and personality, so they feel authentic to you. Plus, you'll have text/voice support between sessions for real-time guidance before important conversations.

Question 3: I'm already overwhelmed. Will this add more to my plate?

Initially, yes—change requires investment. But the core of the True North Journey is about doing LESS, not more. Within our first two sessions, we'll identify the 80% of your current activities that aren't actually moving the needle, giving you permission to eliminate them. Most clients report feeling a significant reduction in overwhelm by session 3, and by the end of our work together, you'll typically be working fewer hours while seeing better results.

Question 4: I'm in a regulated field (financial services, real estate, insurance, etc.). Will this work for me?

Absolutely! I have extensive experience working with regulated professionals, and both my Focused Impact Framework™ and the Exactly What To Say™ method can be adapted to work within industry compliance requirements. In fact, regulated professionals often see the most dramatic results because they've been taught what they CAN'T say, but rarely what they SHOULD say. We'll develop language patterns that are both compliant and effective for your specific industry.

Question 5: How quickly will I see results?

Most clients experience an immediate sense of relief and clarity after our first session as they gain permission to focus only on what truly matters. You'll likely see improvements in your networking confidence and conversation skills within the first month. By the halfway point (around session 5-6), you'll typically be implementing new language patterns with confidence and may already be seeing improved conversion rates. By the end of our 3 months together, you'll have all the systems, strategies, and language patterns in place to consistently generate clients through your networking efforts.

Question 6: What if I don't do much formal networking?

The principles of the Exactly What To Say™ method apply to ALL business conversations—not just formal networking events. Whether you're having casual conversations with potential referral partners, speaking with potential clients on discovery calls, writing emails, or creating content, knowing exactly what to say (and when to say it) is crucial for converting connections to clients. Plus, my Focused Impact Framework™ portion of the program will help you identify which connection-building activities are actually worth your time based on your specific business model and energy patterns.

READY TO TRANSFORM YOUR NETWORKING INTO CONSISTENT CLIENTS?


Your True North Journey starts with a conversation.

Book a complimentary Breakthrough Strategy Session where we'll:

  • Identify your biggest networking and conversion challenges

  • Explore whether the True North Journey is the right solution for you

  • Map out your first steps toward more effective networking conversations

  • $250 value (limited spots available)

We go further together.

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