
Working longer hours than you'd like
Struggling to turn conversations into clients
Feeling awkward when steering discussions
toward business
Watching others land clients with seemingly less effort
Second-guessing which activities actually move the needle





Map your energy patterns and identify your true needle movers
Master your magnetic introduction that captures attention
Learn the subtle bridge phrases that transform small talk into business conversations
Practice the exact language patterns that overcome common objections
Design your follow-up system that maintains momentum
Refine your sales conversation framework for natural, non-pushy closing
Create your personalized networking strategy based on your energy and strengths
Develop your referral generation system with proven language patterns
Build your 90-day implementation plan for sustained momentum
"Kay helped me become a better communicator and a better version of myself. Through coaching, I was able to identify patterns and sabotage I didn't even know I had. I noticed a difference in how I show up—and so did the people around me."
"Kay is the main reason for the growth and success of my business. I've worked with a handful of business coaches, but Kay was the first to help me bridge the gap between emotional intelligence and business development. Since working with her, I've grown tremendously as a business owner."
"Coach Kay helped me take broad-based ideas and goals and turn them into actionable items. Knowing I had a check-in with her made me take action. It motivated me to stop procrastinating and actually get things done."
Kay Phillips isn't just another business coach—she's a certified Exactly What To Say™ practitioner and the creator of the Focused Impact Framework™ who combines grit and grace to help solopreneurs stop spinning their wheels and start having conversations that actually convert.
After building her own six-figure business (not just in coaching, but also in bookkeeping & HR), Kay knows firsthand the frustration of working constantly while watching others succeed with seemingly less effort. The difference? They've mastered both strategic focus AND magnetic conversation skills—the exact combination Kay teaches in the True North Journey.
As a Biz Coachsultant with a "nicely in your face" approach, Kay helps badass solopreneurs and independent agents identify their true needle movers while mastering the precise language patterns that transform awkward networking into natural client conversations.
With her ADHD-friendly methods and no-BS guidance, Kay has helped clients like financial advisors, realtors, and creative entrepreneurs cut their working hours while increasing their close rates by as much as 40%.

9 private coaching sessions
Text/voice support between sessions
Full access to my Focused Impact Framework™
course ($597 value)
Customized Exactly What To Say™ implementation
Your personalized 90-day roadmap

9 private coaching sessions
Text/voice support between sessions
Full access to my Focused Impact Framework™
course ($597 value)
Customized Exactly What To Say™ implementation
Your personalized 90-day roadmap
You're a solopreneur, independent agent, or service professional who's been in business for at least 6 months
You're networking and making connections, but not consistently converting them to clients
You feel awkward or pushy when trying to turn conversations toward business opportunities
You're working too many hours with inconsistent results
You're action-oriented and ready to implement, not just collect more information
You're networking and making connections, but not consistently converting them to clients
You're not willing to practice new conversation skills (even if they feel uncomfortable at first)
You're not open to examining and shifting your current approach
You're hoping for overnight results without consistent action
Most coaching programs focus on either strategy OR communication skills—rarely both. The True North Journey is unique because it combines my Focused Impact Framework™ (which helps you identify and focus on your true needle movers) with the certified Exactly What To Say™ method (which gives you the precise language patterns to transform networking and sales conversations). This dual approach means you're not just focusing on the right activities, but mastering the exact conversations that convert those activities into revenue.
Traditional networking advice tells you what to do but rarely shows you exactly HOW to do it. As a certified Exactly What To Say™ practitioner, I provide you with specific, word-for-word language patterns that are proven to guide conversations naturally toward business opportunities—without feeling pushy or rehearsed. We'll practice these patterns together in real time, tailored to your specific industry and personality, so they feel authentic to you. Plus, you'll have text/voice support between sessions for real-time guidance before important conversations.
Initially, yes—change requires investment. But the core of the True North Journey is about doing LESS, not more. Within our first two sessions, we'll identify the 80% of your current activities that aren't actually moving the needle, giving you permission to eliminate them. Most clients report feeling a significant reduction in overwhelm by session 3, and by the end of our work together, you'll typically be working fewer hours while seeing better results.
Absolutely! I have extensive experience working with regulated professionals, and both my Focused Impact Framework™ and the Exactly What To Say™ method can be adapted to work within industry compliance requirements. In fact, regulated professionals often see the most dramatic results because they've been taught what they CAN'T say, but rarely what they SHOULD say. We'll develop language patterns that are both compliant and effective for your specific industry.
Most clients experience an immediate sense of relief and clarity after our first session as they gain permission to focus only on what truly matters. You'll likely see improvements in your networking confidence and conversation skills within the first month. By the halfway point (around session 5-6), you'll typically be implementing new language patterns with confidence and may already be seeing improved conversion rates. By the end of our 3 months together, you'll have all the systems, strategies, and language patterns in place to consistently generate clients through your networking efforts.
The principles of the Exactly What To Say™ method apply to ALL business conversations—not just formal networking events. Whether you're having casual conversations with potential referral partners, speaking with potential clients on discovery calls, writing emails, or creating content, knowing exactly what to say (and when to say it) is crucial for converting connections to clients. Plus, my Focused Impact Framework™ portion of the program will help you identify which connection-building activities are actually worth your time based on your specific business model and energy patterns.
Identify your biggest networking and conversion challenges
Explore whether the True North Journey is the right solution for you
Map out your first steps toward more effective networking conversations
$250 value (limited spots available)

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