Entrepreneurship Can Be Lonely — Here’s How to Find Your People

There’s one problem in business that people aren’t talking about enough, and it’s the very thing that could cause your side hustle or business to stall before you even get to the big challenges like lead generation and sales. It’s not a strategy problem or a lack of resources. It’s something much quieter and harder to name, and it’s holding more entrepreneurs back than you’d think.

So, what’s this challenge that’s stopping so many business owners in their tracks?

It’s loneliness.

Being a business owner, even a part-time one, can be isolating. When you take the leap to start a business, you suddenly put yourself in a rare category. Sure, it might seem like everyone and their mother has a business or an Etsy shop these days, but the truth is, a lot of them aren’t doing well.

When you become a business owner, your world shifts. Your friends, family, and even your coworkers (if you’re still working a day job) don’t always understand what it takes to make a business work. They don’t get the pressure, the decisions, the invisible weight sitting on your shoulders. It’s up to you to make it or break it, and that responsibility can feel incredibly heavy.

It’s like being hooked to a resistance band without realizing it. You’re trying to move forward, but there’s this unseen force pulling you back. And because no one talks about it, you might start thinking it’s just you.

But it’s not.

And this is where so many entrepreneurs get stuck. You might be doing all the right things like setting up your website, creating content, building a sales funnel, but you’re still not seeing the progress you expected. It’s not that you’re doing it wrong; it’s that the mental weight of trying to figure everything out on your own is slowing you down. The pressure of knowing it’s all on you to succeed makes even small setbacks feel huge. Suddenly, procrastination kicks in, doubt creeps up, and you start wondering if you’re even cut out for this.

But you don’t need to figure it all out alone.

This is why finding a supportive community is so important. You don’t need to feel like you’re in this alone. Talking with other business owners who get it, the wins, the setbacks, the emotional rollercoaster, makes all the difference. Whether it’s through a one-on-one relationship with a coach or joining a mastermind of like-minded entrepreneurs, that sense of connection can lift the weight off your shoulders and give you the clarity and confidence you need to move forward.

When you have people around you who understand the ups and downs of business ownership, everything feels more manageable. Suddenly, that “bad month” isn’t a failure — it’s just a learning curve. That “rejected pitch” isn’t a sign that you should quit — it’s a sign that you’re getting closer to the right client. Having a community that reflects your struggles and successes back to you makes you feel less alone and more capable of handling the journey.

But here’s the thing. When you’re seeking advice, you need to be strategic about who you listen to. You wouldn’t take weight loss advice from someone who’s never lost weight, right? And you wouldn’t take financial advice from someone who’s always broke. The same goes for business. Be careful whose opinions you let into your head. Only take business advice from people who have built successful businesses themselves, people who understand the grind and the growth.

Entrepreneurship wasn’t meant to be a solo game. The most successful business owners aren’t the ones who do it all alone; they’re the ones who know when to lean on others.

You’ve got this, and there’s a whole community here ready to cheer you on.